Google Ads management
Account audits, campaign structure, keyword strategy, bidding, creative testing, budget control, optimisation and reporting.
Google Ads management for measurable growth
Google Ads management for leads, sales and ecommerce growth.
MELEKI manages Google Ads across Search, Shopping, Performance Max, Demand Gen, Display and YouTube. The focus is simple: cleaner tracking, stronger structure and decisions based on commercial value.
Higher-quality leads. More profitable ecommerce. Less wasted spend.
MELEKI focuses on the parts of Google Ads that affect revenue, lead quality, margin and account efficiency.
Lead generation
Campaigns for businesses that need qualified enquiries, better conversion tracking and a clearer view of what turns into revenue.
Ecommerce growth
Shopping, Performance Max and feed-led strategies designed to improve revenue, ROAS, margin visibility and profitable scaling.
Full Google Ads platform management.
Each channel has a job: capture demand, create demand, recover demand or improve conversion quality.
Search and Shopping
High-intent campaigns covering keywords, match types, negatives, ad copy, Shopping feeds, product groups and landing page alignment.
Performance Max
Asset groups, audience signals, search themes, feed strategy, exclusions and reporting designed to keep PMax commercially accountable.
Demand Gen, Display and YouTube
Upper-funnel and remarketing activity for awareness, consideration, assisted conversions and incremental growth.
Search
Shopping
Performance Max
Demand Gen
Display
YouTube
Remarketing
Conversion tracking
Merchant Centre
Landing page testing
Built on tracking, structure and commercial reality.
MELEKI looks beyond surface-level metrics and focuses on the data behind the account: lead quality, sale value, revenue, margin, tracking accuracy and wasted spend.
- Clear account structure before scaling.
- Conversion tracking checked before decisions are trusted.
- Campaigns judged against business value, not vanity metrics.
- Reporting written for action, not decoration.
Audit
Review the account, tracking, search terms, landing pages, budgets and conversion quality.
Rebuild
Fix structure, targeting, creative, bidding, exclusions and measurement where the account is weak.
Optimise
Cut wasted spend, improve conversion quality and push the campaigns that have stronger economics.
Scale
Increase spend only where the numbers support it. More budget is not a strategy.
Send the brief.
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